![]() ![]() With Viber for Business, retail and eCommerce brands can: In fact, studies also show that consumers who have an emotional connection with a brand have a 306% higher lifetime value. However, recent studies continuously show that the focus should no longer be on physical versus virtual locations, but rather on experience. Specifically, the personalization of communication throughout the overall shopping journey. Retail and ecommerceĪs new technology continues to challenge the need for brick-and-mortar stores, old and new brands within the retail industry remain stuck trying to decide on their next best move. To better understand how this all works in practice, let’s explore how leading brands in retail, finance, and on-demand have incorporated Viber Business Messages into their communication strategy to increase their customer engagement. ![]() Industry examples of Viber Business Messages Now, enterprises can use Viber to offer customer support, send important notifications and alerts, and share promotional offers in an engaging way.
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